Data Protection · Player Privacy · PKR Platform

Privacy Policy – Mama Exch Data Protection Pakistan

At Mama Exch we take the privacy of every Pakistani player seriously. This policy explains exactly what personal information we collect, why we collect it, how it is used, who it may be shared with, and what rights you have over your own data.

Last updated: June 2025  ·  Language: English (en-PK)

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Mama Exch protects the personal data of every registered Pakistani player throughout their time on the platform.

1Who We Are

Mama Exch operates the online sports betting and casino platform accessible at mamaexch.biz. For the purposes of this Privacy Policy, Mama Exch ("we", "us", "our") is the data controller responsible for the personal information you provide when you use the platform.

This Privacy Policy applies to all players who have registered an account on the Mama Exch platform, all visitors who browse the website without an account, and anyone who contacts our support team through any channel. It covers every interaction you have with Mama Exch — from the moment you first visit the site to the moment you close your account, and for the statutory retention period beyond that.

Plain language summary: Mama Exch is the organisation responsible for looking after your personal data when you use our betting and casino platform. This policy tells you exactly what we do with that data.

2What Personal Data We Collect

The specific data Mama Exch collects depends on how you interact with the platform. The categories below cover the full range of information we may hold about you:

2.1 Registration and Identity Data

  • Full legal name as it appears on your identity documents
  • Date of birth (for age verification)
  • Mobile phone number used for account creation and verification
  • Email address (if provided)
  • National identity number or government ID reference where required for verification

2.2 Financial and Payment Data

  • Mobile wallet account numbers (Easypaisa, JazzCash, NayaPay, SadaPay) linked to your Mama Exch account
  • Bank account details or IBAN used for IBFT transactions
  • Partial card numbers (we do not store full card numbers — these are handled by our payment processor)
  • Transaction history including deposit amounts, withdrawal amounts, dates and methods

2.3 Betting and Gaming Activity Data

  • Sports bets placed including selection, stake, odds and outcome
  • Casino game sessions including game type, duration, stakes, wins and losses
  • Bonus and promotion usage history
  • Cash out events and timing

2.4 Technical and Device Data

  • IP address at time of login and bet placement
  • Device type, operating system and browser version
  • Session duration and page navigation patterns
  • Cookies and similar tracking technologies as described in Section 9

2.5 Communications Data

  • Messages and queries sent to Mama Exch support through live chat, WhatsApp or email
  • Support ticket history and resolution records
  • Responses to any player satisfaction surveys you choose to complete

2.6 Identity Verification Documents

  • Copies of government-issued photo identification (CNIC, passport, driving licence)
  • Proof of address documentation where requested
  • Proof of payment method ownership where required

We do not collect: sensitive categories of personal data such as health information, religious beliefs, political views, biometric data (beyond document photos used for identity verification), or information about your racial or ethnic origin.

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All personal data submitted to Mama Exch is stored securely and used only for the purposes described in this policy.

3How We Collect Your Data

Mama Exch collects personal data through the following channels:

  • Directly from you when you register an account, complete identity verification, make a deposit or withdrawal, place a bet, or contact our support team.
  • Automatically through our platform technology as you browse, log in and use betting or casino features — including IP address logging, session data, and cookie-based tracking described in Section 9.
  • From payment processors who confirm the status of your PKR deposit or withdrawal transactions via Easypaisa, JazzCash, or other supported channels.
  • From identity verification providers who assist Mama Exch in confirming the authenticity of identity documents submitted during the verification process.
  • From fraud prevention and AML screening services that cross-reference your registration details against publicly available and proprietary databases as part of our compliance obligations.

4How and Why We Use Your Data

Mama Exch uses personal data only for the specific purposes described below. We do not use your data for purposes incompatible with those listed here without first obtaining your consent or being legally required to do so.

Purpose Data Used Why It Is Necessary
Account creation and management Registration data, contact details Required to provide the betting service you have signed up for
Age and identity verification Identity documents, date of birth Legal obligation to prevent underage gambling
Processing deposits and withdrawals Payment data, transaction history Required to fulfil the contract — receiving funds and paying winnings
Anti-money laundering (AML) compliance Identity data, financial transaction history Legal obligation under applicable AML regulations
Fraud detection and account security Technical data, device data, IP addresses Legitimate interest in protecting players and the platform
Responsible gaming monitoring Betting activity, session data, financial data Legal and ethical obligation to identify problem gambling patterns
Customer support Communications data, account data Required to resolve queries and complaints effectively
Platform improvement and analytics Aggregated, anonymised usage data Legitimate interest in improving the product for Pakistani players
Personalised promotions and offers Betting history, account preferences Consent (where required) or legitimate interest

5Legal Basis for Processing

Mama Exch processes your personal data under the following legal bases depending on the purpose:

  • Contract performance: Processing necessary to deliver the betting and casino services you signed up for, including account management, bet settlement, and payment processing.
  • Legal obligation: Processing required to comply with applicable laws including age verification requirements, anti-money laundering obligations, and record-keeping requirements.
  • Legitimate interests: Processing carried out for fraud prevention, platform security, responsible gaming monitoring, and general analytics where those interests are not overridden by your privacy rights.
  • Consent: Processing for direct marketing communications and non-essential cookies, where your explicit consent has been obtained. You may withdraw consent at any time as described in Sections 9 and 11.
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Mama Exch processes player data in accordance with applicable data protection principles across all its services.

6Who We Share Your Data With

Mama Exch does not sell your personal data to any third party under any circumstances. We may share specific data with the following categories of recipients only where necessary and only to the extent required:

6.1 Payment Service Providers

PKR payment processors including Easypaisa, JazzCash, NayaPay, SadaPay, and card processing networks receive the minimum data necessary to process your deposit or withdrawal transaction. These providers operate under their own privacy policies and comply with applicable financial data protection standards.

6.2 Identity Verification Services

Third-party identity verification and Know Your Customer (KYC) providers receive your identity document data and registration details to confirm your identity as required. These providers process data solely for verification purposes and are prohibited from using it for any other purpose.

6.3 Fraud Prevention and AML Services

Fraud prevention networks and anti-money laundering screening services may receive transaction and identity data to cross-reference against watchlists and fraud databases. This processing is carried out under legal obligation and legitimate interest.

6.4 Technology and Infrastructure Providers

Cloud hosting providers, content delivery networks, and software vendors who underpin the Mama Exch platform may have access to data in the course of providing infrastructure services. These providers operate under strict data processing agreements and are prohibited from using your data for any purpose other than providing services to Mama Exch.

6.5 Legal and Regulatory Authorities

Mama Exch may be required to disclose personal data to law enforcement agencies, regulatory bodies, or courts of competent jurisdiction when legally compelled to do so. We will notify you of any such disclosure where we are legally permitted to do so.

We never share your data with advertisers, data brokers, social media platforms, or any commercial third party for their own marketing or profiling purposes. Your data stays within the Mama Exch operational ecosystem.

7Data Retention

Mama Exch retains personal data for the periods described below. Once the applicable retention period expires, data is securely deleted or anonymised so it can no longer be associated with you.

  • Active account data: Retained for the duration of your account and for five years following account closure, to comply with AML record-keeping obligations and to handle any post-closure disputes.
  • Identity verification documents: Retained for five years from the date of verification or from account closure, whichever is later, in line with financial compliance requirements.
  • Transaction and betting records: Retained for five years to support dispute resolution, regulatory reporting, and responsible gaming monitoring.
  • Customer support communications: Retained for two years from the date of the interaction, or longer if the communication relates to an unresolved dispute.
  • Technical and device data (logs): Retained for up to 12 months for security monitoring and fraud detection purposes.
  • Cookie data: Session cookies are deleted when you close your browser. Persistent cookies expire at the intervals described in the cookie settings, typically between 30 days and 12 months.

8Data Security

Mama Exch implements industry-standard technical and organisational security measures to protect the personal data of Pakistani players from unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Transport Layer Security (TLS/SSL) encryption for all data transmitted between your device and our servers
  • Encryption of sensitive data at rest in our database systems
  • Role-based access controls that restrict staff access to personal data to those with a genuine operational need
  • Regular security assessments and penetration testing of our platform infrastructure
  • Two-factor authentication options for player accounts
  • Automated monitoring systems that flag unusual account activity for security review

While Mama Exch applies rigorous security practices, no internet-based system can guarantee absolute security. In the event of a data breach that is likely to affect your rights or interests, we will notify you in accordance with our obligations and take immediate steps to contain the breach and assess its impact.

Your role in security: You are responsible for keeping your Mama Exch password and any login credentials confidential. Never share your password with anyone, including our support staff who will never ask for it.

9Cookies and Tracking Technologies

9.1 What Are Cookies

Cookies are small text files placed on your device by a website when you visit it. The Mama Exch platform uses cookies and similar technologies including local storage and session tokens to make the platform work correctly and to improve your experience.

9.2 Types of Cookies We Use

  • Strictly necessary cookies: Required for the platform to function. These include session authentication cookies that keep you logged in and security tokens that protect against cross-site request forgery. These cannot be disabled.
  • Functional cookies: Remember your preferences such as your chosen odds format, language settings, and last viewed game category. These improve your experience but are not essential to platform operation.
  • Analytics cookies: Collect anonymised data about how players use the Mama Exch platform — which pages are visited most, how long sessions last, and where errors occur. This data is used to improve the platform and is not linked to individual player identities.
  • Marketing cookies: Used only where you have given consent to receive personalised promotional content. These cookies record which promotions you have seen and responded to. They can be disabled at any time through your browser settings or by contacting support.

9.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies entirely, or to accept cookies only from specific sites. Blocking strictly necessary cookies will prevent the Mama Exch platform from functioning correctly — in particular, you will not be able to remain logged in or place bets. You can revoke consent for non-essential cookies at any time.

10Your Data Rights

As a player at Mama Exch, you have the following rights over your personal data. To exercise any of these rights, contact our support team at support@mamaexch.biz. We will respond within 30 days of receiving a valid request.

Right of Access

Request a copy of all personal data Mama Exch holds about you, along with information on how and why it is being processed.

Right to Rectification

Request correction of any inaccurate personal data we hold about you. We will update records promptly following a verified correction request.

Right to Erasure

Request deletion of personal data where we no longer have a legal basis for retaining it. Note that AML and compliance obligations mean some data must be kept for the periods described in Section 7.

Right to Restriction

Request that we limit the processing of your data in certain circumstances — for example, while a rectification request is being assessed.

Right to Portability

Request your personal data in a structured, machine-readable format that you can transfer to another service provider where technically feasible.

Right to Object

Object to processing based on legitimate interests, including processing for direct marketing or profiling. We will stop such processing unless we can demonstrate compelling legitimate grounds.

11Marketing Communications

Mama Exch may send you promotional communications about new features, sports betting offers, casino promotions, and PSL seasonal campaigns. We will only send marketing communications to you in the following circumstances:

  • Where you have explicitly opted in to receive marketing emails or messages during registration or via your account settings
  • Where you are an existing player and we are communicating about products or services similar to those you have already used, and you have not opted out

Every marketing communication from Mama Exch includes a clear and easy way to opt out of future messages. You can also manage your marketing preferences at any time by logging into your account settings or by contacting our support team. Opting out of marketing communications does not affect transactional communications — we will still send you essential account notifications, payment confirmations, and security alerts.

12Children and Minors

Mama Exch is strictly an 18+ platform. We do not knowingly collect personal data from any person under the age of 18. If we discover that an account has been created by or on behalf of a minor, we will immediately close the account, void any transactions, and delete the associated personal data in accordance with our legal obligations.

If you have reason to believe that a minor has registered at Mama Exch using false age information, please contact our support team immediately at support@mamaexch.biz. We take underage gambling extremely seriously and will act on any credible report promptly.

13Third-Party Links

The Mama Exch platform may contain links to third-party websites or services — for example, the websites of payment providers or responsible gambling organisations. These links are provided for your convenience. Mama Exch is not responsible for the privacy practices of any third-party website and we encourage you to review the privacy policy of any site you navigate to from our platform.

This Privacy Policy applies only to the Mama Exch platform at mamaexch.biz and does not extend to any third-party website, even if you reach that website through a link on our platform.

14Changes to This Policy

Mama Exch reviews this Privacy Policy regularly and will update it when our data practices change or when required by changes in applicable law. When we make a material change to this policy, we will notify registered players by email or by displaying a prominent notice on the platform.

The "Last updated" date shown at the top of this page reflects the most recent revision. We encourage you to review this policy periodically. Continued use of the Mama Exch platform following notification of a material change constitutes your acceptance of the updated policy. If you object to any change, you may close your account before the change takes effect by contacting our support team.

15Contact and Complaints

If you have any questions about how Mama Exch handles your personal data, or if you wish to exercise any of the rights described in Section 10, please contact our data privacy team through any of the following channels:

  • Email: support@mamaexch.biz (please mark your message "Privacy Request")
  • Live Chat: Available on the Mama Exch website 24 hours a day, 7 days a week

We will acknowledge your request within 48 hours and respond fully within 30 calendar days. If your request is particularly complex we will notify you within 30 days and provide a revised completion date of no more than 60 days from the original request.

If you are not satisfied with how Mama Exch has handled your data or responded to a privacy request, you have the right to raise a complaint with the relevant data protection authority in your jurisdiction. We would, however, appreciate the opportunity to address your concern directly before any formal complaint is filed.

Related policies: Terms and Conditions  ·  Responsible Gaming  ·  FAQ

Your Data, Protected

How Mama Exch Safeguards Your Privacy

Six commitments that define how Mama Exch approaches data protection for Pakistani players.

End-to-End Encryption

Every piece of data you send to Mama Exch travels over an encrypted TLS/SSL connection. Your registration details, payment information, and betting activity are protected in transit at all times.

We Never Sell Your Data

Mama Exch does not sell, rent or trade your personal data to advertisers, data brokers, or any commercial third party. Your information is used only for the purposes described in this policy.

Access Controls

Only Mama Exch staff with a genuine operational need are permitted to access your personal data. Role-based access restrictions are enforced across all internal systems that hold player information.

Right to Deletion

Pakistani players can request deletion of their personal data when Mama Exch no longer has a legal basis to retain it. Requests are processed within 30 days. Compliance-mandated records are handled separately.

Breach Notification

In the event of a data security incident that affects your personal data, Mama Exch will notify you promptly and transparently. You will not be left uninformed about incidents that affect your information.

Cookie Transparency

Mama Exch is clear about the cookies it uses, why they are used, and how long they last. Non-essential cookies require your consent and can be turned off at any time through your browser or account settings.

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